Video essays are a hot topic in college admissions as more schools allow them
To complete a half-dozen college applications, Morgan Malone lined up letters of recommendation, penned essays, compiled her resume and – for George Mason University – carried around a video camera for several days.
The result was a nearly two-minute-long video essay that opens with Malone introducing herself from atop the sign outside Mountain View High School in Stafford County. There are clips of her walking the school’s hallways, participating in a quiz bowl and volunteering. At the very end, her assistant principal jumps on a desk and shouts, “I approve this message.”
“Instead of having an application and words in an essay, they get to see me,” said Malone, 17. “Hopefully, when they are watching the video, they will get a picture of what I am like. The way I talk in the video is the same way I talk every day.”
This is the second year GMU has formally given students the option to submit a video about themselves. This year’s theme is,”Why is Mason the right school for you?”
Video essays are a hot topic in college admissions these days as a growing number of schools allow students to express themselves via YouTube instead of (or in addition to) a traditional essay. The option is most often offered by small liberal arts schools, although some larger schools like GMU have found that videos are an easy way to personalize the often impersonal admissions process.
“Some of them are awful, and some of them are phenomenal. And some of them are really interesting,” said GMU Dean of Admissions Andrew Flagel. “A couple of the best video essays that I received were just genuine.”
GMU used to conduct face-to-face interviews with many of the few thousand students who applied each year. But as the number of applications multiplied – this year it’s expected to reach nearly 20,000 – the college had to phase out the program. Flagel hopes the videos will help his office once again put faces with names.
At GMU, the videos are optional, and fewer than 100 students participated last year. This year, students have until Jan. 15 to apply for the fall semester, but the admissions office has already enjoyed watching dozens of videos, which are posted on a university Web site. (The video is removed if a student is rejected.)
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In one video, a student travels around campus and D.C. with posters listing the alphabet of reasons why she wants to attend GMU – like Q for Quidditch, a club that “can translate my love of books into a sport.” Another student filmed an episode of “GMUpardy” that featured contestants representing all of his activities and questions about campus. And an applicant from Colorado danced to a song she wrote that includes this line: “G-M-U, G-M-U is a place where I want to be. It’s the greatest university.”
David Dorsey took his viewers behind the scenes of his New Jersey high school’s morning announcements, which he reads with another student “every single morning.” It’s one of the many tasks he performs as student council president.
The presidency is “by far the greatest office I have ever held in the seven years I have been involved in student government,” he explains in the video before going into the lunchroom to demonstrate his school spirit.
Dorsey said the video gives admission officials a better idea of who he is.
“I’m applying to seven schools, and I feel like I’ve written the same essay seven times,” said Dorsey, 18, who plans to study history and political science. “I thought this was a way to be different. I think my personality – well, anyone’s personality – is better expressed on video.”
The idea isn’t entirely new. Back in the days of VHS tapes, GMU often stockpiled the unsolicited videos it received from some students, then hosted a movie night to celebrate the end of reading season, Flagel said.
St. Mary’s College of Maryland has accepted videos on and off for more than 20 years, along with artwork, poetry, music recordings and other artistic forms of expression, school officials said. The public liberal arts college also allows family members to write letters of recommendation and doesn’t limit the length of application essays. Years ago, the college received a long, unedited underwater video from a student who wanted to study marine biology. The admission staff at the time waited in suspense as they watched minute after minute of murky water until – finally – a blurry fish scooted by.
Video quality has increased substantially since then, and this year, students have the option of submitting an “audition tape” for a casting call for the incoming class instead of an essay. One student video spoofed an Old Spice commercial and included an outtakes reel.
While the staff would be impressed by a student with a perfect GPA and SAT score, “essays make a student memorable,” said Richard Edgar, director of admissions at St. Mary’s.
In addition, producing a video can be a lot more work than writing an essay; students have to develop a script, and film and edit their productions. And Flagel said videos factor in only slightly in the decision on whether to admit a student. He said he encourages students to use technology they already have – like a webcam or the video feature on a point-and-shoot camera – and have fun.
“I can count on one hand the number [of videos] that really affected the process,” he said. “This is just a piece of the process. This is not worth dropping your grade in physics.”
Courtesy Washington Post, January 3, 2011
http://www.washingtonpost.com/wp-dyn/content/article/2011/01/03/AR2011010302546_2.html?wprss=rss_metro



